With the customary sunset-over-the-ocean setting the scene, Dragon this week ventured West to celebrate the advent of sunglass season. Held at Beach Bar in Scarborough, the Cheers to Summer Party saw local retailers and industry crew pack into the venue to enjoy the summer-themed festivities. The platters of fresh release sunglasses up for sampling proved a hit, as well as the tropical tunes put on by DJ Boston Switch – stirring a d-floor frenzy that continued well into the night.
What happens when you mix Cuban cocktails, summery beats, a giant game of Twister and a flock of Melbourne’s surf/snow retail and industry crew? Dragon’s Cheers to Summer Launch Party is what. Held at El Coco in Melbourne’s CBD, the tropical-themed venue proved the perfect backdrop to celebrate the release of Dragon’s newest sunglasses, including the popular Monarch and Roadblock styles.
With little regard for the next morning’s usual responsibilities, guests fully embraced the festivities, limbering up for a few rounds of Twister before hitting the dance floor to enjoy tunes put on by Native Spirit, DJ Bags and MC Matty Charles. Click here or images above to relive all the highlights!